IDOL

Our production for the latest collection of fashion brand IDOL.

The brand came with the idea of showcasing the rhythm of a big city in constant motion, and Shanghai was the perfect backdrop for this energy.

We spent a few weeks in pre-production, riding around the city with my team, searching for the perfect spots. Then came a sleepless week on set — by the time we finally wrapped, I was completely exhausted and all I could think about was going home to sleep as long as I wanted.

But looking at the final result, I realized it was all worth it.